Uber Drive Safe - Distracted Goalkeeper Stunt
Woman Soccer Campaign - Conscience Flag Stunt
Woman Soccer Campaign - The Player
Woman Soccer Campaign - The Goalkeeper
Uber ETA Campaign - Cake
Uber ETA Campaign - Circus
Uber ETA Campaign - Barber Shop
Uber Portfolio Campaign - What If
Uber - IPVA
Uber - Depreciation
Uber Lite - The Light Film
Uber Rewards Program - Birthday
Uber EATS - Telepathy
Uber Drive Safe - Distracted Goalkeeper StuntThis ideia was made in partnership with the agency Tech&Soul to bring awareness to the danger of using the mobile phone while driving. I started the process working as a "client” but as it moved on, I also acted as Creative Director and Copywriter.
Woman Soccer Campaign - Conscience Flag StuntOn this stunt we opened a 30 meters long flag in the most important game of our national soccer league. The goal was to bring awareness about the struggles of woman soccer and also to launch our campaign concept (Believe in Them). COPY - "Unfortunately, this flag will have more coverage than woman soccer."
Woman Soccer Campaign - The Player
Woman Soccer Campaign - The Goalkeeper
Uber ETA Campaign - CakeUber's ETA (Estimated Time of Arrival) campaign had three films that showed in a non-classical way how fast an Uber gets to you. This is film number one.
Uber ETA Campaign - Circus
Uber ETA Campaign - Barber Shop
Uber Portfolio Campaign - What IfThis campaign was created to show that Uber has many ways of giving people a ride. Wherever they want to go, there's an Uber for that.
Uber - IPVAThis film is part of a performance campaign that had the goal to explain the advantages of driving a rental. The campaign had many assets, all created and produced exclusively to its media.
Uber - Depreciation
Uber Lite - The Light FilmTo launch the new Uber LIte app, we created a campaign as light as the app itself.
Photo of 3 supporters waiting for an Uber. Uber Lite, the app that takes easy with your mobile even in the advertising.
Photo of two friends taking a selfie in the backseat.
Uber Rewards Program - BirthdayThis film launched Uber's rewards program for drivers in a very emotional way. Alongside the film, there was a CRM campaign explaining step by step how the program worked.
Uber EATS - Telepathy
To ride with a chauffeur is almost like being a rock star. Biting a bat is another way to be it.
Owning a car is bad for rock. If the garage is full, there's no place to rehearsal.
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