http://www.fabiocerdeira.com/creativity daily 0.75 2016-05-09 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1462811351120-R7AKJAI79QG7470R2MG2/Ligue+os+Pontos_casa+madeira_60x40cm2.jpg Creativity https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1462811403756-RXA1BKPCMYB1ARSM1CWY/Ligue+os+Pontos_casa+madeira_60x40cm3.jpg Creativity https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1462811450607-N4LK7F1QM7KCWXHUA55A/Ligue+os+Pontos_casa+madeira_60x40cm.jpg Creativity https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1462811392470-4ALDG7APIC2ZZV8HCCW8/ThumbEPA.jpg Creativity http://www.fabiocerdeira.com/trees daily 0.75 2013-09-03 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895852772-GM7RFYOY695VC4VRJHD7/eccada28f331bc211dac5051c1bb5a03.jpg Trees http://www.fabiocerdeira.com/creative-director daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565876721269-K6SH4IMMINGCS9L6EPO7/c336fc4f-ba88-434d-ab11-c979f08b4b43.JPG Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564953590061-5PWS2VGZUBOR5Y7N5LCD/image-asset.jpeg Creative Director - Uber Drive Safe - Distracted Goalkeeper Stunt This ideia was made in partnership with the agency Tech&Soul to bring awareness to the danger of using the mobile phone while driving. I started the process working as a "client” but as it moved on, I also acted as Creative Director and Copywriter. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565112369913-H9PUGZVXWSMIE02B6ZR7/bandeirao_edit-pb.jpg Creative Director - Woman Soccer Campaign - Conscience Flag Stunt On this stunt we opened a 30 meters long flag in the most important game of our national soccer league. The goal was to bring awareness about the struggles of woman soccer and also to launch our campaign concept (Believe in Them). COPY - "Unfortunately, this flag will have more coverage than woman soccer." https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564951948076-1RSPHGZGWDVF2NWLVUVD/image-asset.jpeg Creative Director - Woman Soccer Campaign - The Player https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564952011667-LUKGABPJTH627JDP16LU/image-asset.jpeg Creative Director - Woman Soccer Campaign - The Goalkeeper https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1567177077074-6OH8ZVS02TPPOYF8X02W/Acredita+Nelas+2.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1567177125257-YS99W15ML7YRY0DSP3TP/Acredita+Nelas+4.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1567177047942-UP4E56GHHUN0C0ZKLFYG/Acredita+Nelas+1.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1540410384998-Y4OV3M7LDPBWUQ8FJB2V/image-asset.jpeg Creative Director - Uber ETA Campaign - Cake Uber's ETA (Estimated Time of Arrival) campaign had three films that showed in a non-classical way how fast an Uber gets to you. This is film number one. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1540410578464-DDYC5JHA9QLIONHTCP2O/image-asset.jpeg Creative Director - Uber ETA Campaign - Circus https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1540410688322-J14EJPHYHK7FR89BUB7A/image-asset.jpeg Creative Director - Uber ETA Campaign - Barber Shop https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565719750766-UVCTM5NLZ3NYIYRXFPLJ/MeuUberChegou_02.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565719721599-9WQRZS492X6SIIFU47ES/MeuUberChegou_01.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564951647656-YXXH4EELH55Z39VPQXY1/image-asset.jpeg Creative Director - Uber Portfolio Campaign - What If This campaign was created to show that Uber has many ways of giving people a ride. Wherever they want to go, there's an Uber for that. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565719806459-4I6KLABG0AHH2HIYTVCL/pp1.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565719829942-J8BX8VMU8SN0VYJAHTDB/pp2.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565719852598-IC1JH2TKSH34R85LQI0M/pp3.jpg Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1571861551635-6BGVMAM5HW3IEAG7YMMR/image-asset.jpeg Creative Director - Uber - IPVA This film is part of a performance campaign that had the goal to explain the advantages of driving a rental. The campaign had many assets, all created and produced exclusively to its media. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1571861650040-GZA8EWEORK4MHX0TT0KE/image-asset.jpeg Creative Director - Uber - Depreciation https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564954688106-H476096ZJV305NHM7SWG/image-asset.jpeg Creative Director - Uber Lite - The Light Film To launch the new Uber LIte app, we created a campaign as light as the app itself. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565721576769-QG6PWNXG3EU2NHJZ9MXL/DSP-1200x627-1_1+%281%29.jpg Creative Director Photo of 3 supporters waiting for an Uber. Uber Lite, the app that takes easy with your mobile even in the advertising. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565721521104-50GKK4FP6NT61QRC9MUC/Consideration-Leveza-1200x628-1_1.jpg Creative Director Photo of two friends taking a selfie in the backseat. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1540411066749-IEEUYZMZQI8Z5PJHI3XK/image-asset.jpeg Creative Director - Uber Rewards Program - Birthday This film launched Uber's rewards program for drivers in a very emotional way. Alongside the film, there was a CRM campaign explaining step by step how the program worked. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564953230497-9ZXHOIU3QYTIWRJM5WI5/image-asset.jpeg Creative Director - Uber EATS - Telepathy https://static1.squarespace.com/static/56e19fa1746fb963b99a3ae4/5bd0ca42e79c70a498017b2a/5bd0cac424012c52f2b90a95/1540410014985/ Creative Director https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565720605737-T0TG9W22VR515VIA7G6A/upload-3487c8d0-a63d-11e8-b8a1-dbd6bbd4afd2.jpg Creative Director To ride with a chauffeur is almost like being a rock star. Biting a bat is another way to be it. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565720782391-EIO118STQ9ZS4TYIMHIP/upload-9866cd10-a63d-11e8-9878-73f4a3cf8f84.jpg Creative Director Owning a car is bad for rock. If the garage is full, there's no place to rehearsal. http://www.fabiocerdeira.com/special-projects daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565876734355-EW79W1QEC0QK36COSZSW/87fad244-a5b9-4efc-b2e0-2fc928332ee6.JPG Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729057748-VSYFIN0MYEW44D40HOXO/Screen+Shot+2018-12-13+at+17.23.20.png Copywriter - Pedigree - Case First Days Out https://static1.squarespace.com/static/56e19fa1746fb963b99a3ae4/5bd0e8e9652deaa5719cc30e/5c12b0d35ccc0f25046ae3b3/1544728755742/ Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544728895725-0V699JNZN9JW4DTI6TL2/FirstDaysOut+-+prancha+ingles.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729111968-0TK1GXBR37XZUHFCCZ39/image-asset.jpeg Copywriter - Casa do Zezinho - Paparazzi Troll https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729250872-T6EZ8FABOFXCIZ3IXVCW/PaparazziPranchaINGLES-alta.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729309480-LF3QM4L21LU4VHY0MVGQ/image-asset.jpeg Copywriter - Whiskas - Once Upon an Adoption https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729358349-K18CD0BOQJCEVA63R33B/Whiskas+-+prancha+final.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955242517-ACS0VU849LT2P0T1813M/image-asset.jpeg Copywriter - O Boticário - Flower https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955103887-C06N1Q50XL056PCWHU88/image-asset.jpeg Copywriter - O Boticário - Spoiler https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565720236540-I7AX22M1XF72Y3BNQSOD/AF+JOB+8310+-+37036+KV+Floratta+Amor+de+Lavanda+404x266+%28ALE%29.jpg Copywriter Love doesn't need to be clichê. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955625206-9TB7O9H3A0944SWWQQOL/image-asset.jpeg Copywriter - Uncle Ben's - Tattoo https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955674045-FC82EKEQTOGPX5YGTWZC/image-asset.jpeg Copywriter - Uncle Ben's - Hair Cut https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729443210-KGTN0TN06SBPW0OOXRQV/image-asset.jpeg Copywriter - Pedigree - ABCDogs https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729579849-EW80S4A26KHBKLIG82F9/image-asset.jpeg Copywriter - Pedigree - Growing up https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544729761025-X6CK8MZYMBN4WJURQJZR/image-asset.jpeg Copywriter - Pedigree - Smile https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955166800-YK7OPIVN1WIWTD7DDENY/image-asset.jpeg Copywriter - O Boticário - Curly Song https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955340299-NOZTJRA2R5LP3S0MAXE8/image-asset.jpeg Copywriter - O Boticário - Match https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565192804270-3R8APMAWN9HEBXJ1DNPH/KV4.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565192878083-2C6UYN2QG45CSKA3PUHJ/KV3.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1564955403456-779EBV13D72OVMW9PI7K/image-asset.jpeg Copywriter - O Boticário - Insensatez https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565720294950-3CPG8OQ4YCDAXIJGSFM5/Aline.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565720342108-IXP1RNBBXOKMU7TWUJZO/Wesley.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187894924-ANIOXAHMFZ9SSI2GFNDL/static1.squarespace-5.jpg Copywriter - Dr. Scholl's - High Heel https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187925683-1KN1YSXJJNC1WOHFYKAU/static1.squarespace-6.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187808024-VTSGR920RF4GDMU8CCF3/Ligue-os-Pontos_casa-madeira_60x40cm2.jpg Copywriter - EPA - How far? https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187781653-EKY7PGW3EY7STYFQFJMK/Ligue-os-Pontos_casa-madeira_60x40cm.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187827788-G7KVKIA5RPP5G7K86JX7/Ligue-os-Pontos_Casa.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565187976906-JKA8UG68DF5FG99366J1/static1.squarespace-3.jpg Copywriter - Audi - Time https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565188038279-9HQNRRFTBHE981QSRVZ1/static1.squarespace-4.jpg Copywriter https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565188122126-LIQZ6C83JTNGANGHE0FI/Boxeador.png Copywriter - EPA - Creative World https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565188287261-5O7HAAS73X14S2G382CL/cantor.png Copywriter https://static1.squarespace.com/static/56e19fa1746fb963b99a3ae4/5bd0e8e9652deaa5719cc30e/5d52fe948fd2e600011b0282/1710445021880/ Copywriter https://static1.squarespace.com/static/56e19fa1746fb963b99a3ae4/5bd0e8e9652deaa5719cc30e/5d52fed1b8a6f200019a8aea/1710445022129/ Copywriter https://static1.squarespace.com/static/56e19fa1746fb963b99a3ae4/5bd0e8e9652deaa5719cc30e/5d52fefd8fddc10001cdcea2/1710445022103/ Copywriter http://www.fabiocerdeira.com/personal-projects-1 daily 0.75 2021-07-23 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1565876750353-XVUZTFQP5DT2DA7TSF62/6888d6ca-90c0-4cb3-b7de-c2d685971548.JPG Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730413655-LFPRP276ABCHAK9LQFZ9/logo+Dog%26Roll.jpg Personal Projects - Dog&Roll Dog&Roll is a company that I created 6 years ago to make stylish accessories for dogs. Over the years the company has created and produced bowls, beds, t-shirts, leashes, bandanas and many more. All of them with a simple purpose: making dogs look even more awesome. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730472987-L4VWFULZCLTPJ5JCUQMC/00103+e+00104+-+Colchao+Rainbow.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730497955-VRQMON7QJAA9IX4DCKPU/Colcha%CC%83o+Sweet+Blue+Baixa.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730518709-WNK2FBFSS36XRF9GI5BS/00601+-+Tigela+Marine.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730541201-4PKJHKL34HSZOHKWHXER/00602+-+Tigela+Navy.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730566520-N0CSNH3C3EUCJZEKV5L5/00517+a+00521+-+Camiseta+Venice+recorte+mini.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730595178-T8JB85783MD1X021YMUT/00507+a+00511+-+Camiseta+Diamond+recorte+mini.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544787729388-KU5U243SLP9G5T3UCUTK/Peitoral+zigzag_01.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544787744248-BLX417PEFIQ7IMKER73J/Peitoral+Paris+Brown.png Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544787758874-954T1FB2WXV99QLQ9THR/Guia_sunny_03.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1544730712068-1M7UHKB2TZIDMCSIG4WE/00201+a+00203+-+Bandana+Dogstar+Blue.jpg Personal Projects http://www.fabiocerdeira.com/work daily 0.75 2013-08-30 http://www.fabiocerdeira.com/portfolio daily 1.0 2024-10-30 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1589291565375-GRPI4WG45ZPS1QZMHL4U/image-asset.jpeg portfolio - Distracted Goalkeeper https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1589291565375-GRPI4WG45ZPS1QZMHL4U/image-asset.jpeg portfolio - Distracted Goalkeeper https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1588879631572-BDS0GBN7YCFXSR2OCCN8/image-asset.png portfolio - First Days Out https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1710354506613-JMXOJYB41D0ICS5BCMJJ/image-asset.png portfolio - The Extra https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1730303459164-4XPAIDKRY2NNIC74J2I1/image-asset.png portfolio - Life As It Is https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1730305188038-HWBCIY59DXPYV82H9MT9/image-asset.png portfolio - Never Late Troop https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1710354630957-ZTFAKRCPS75HHPCK5WPB/image-asset.png portfolio - Es Todo https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1589290306479-GKMDGTTW4BVDXFC2VS1Y/image-asset.png portfolio - Has Arrived https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1710354353181-HH0V3JTFP79NGA2RJX72/image-asset.png portfolio - Little Big Moments https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1710354915230-3JU7OE704ROJ2PHN0FER/image-asset.png portfolio - Comings and Goings https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1589292534491-YOHIKP13MLIEM5P7EH71/image-asset.jpeg portfolio - Paparazzi Troll https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1588880535523-63T41Q9FZMZ1CDNOLR3M/image-asset.jpeg portfolio - Conscience Flag “Unfortunately, this flag will have more visibility than women soccer. #BelieveInThem” A 50-meter long flag was opened in the most important men's match of the season (with national broadcast) to raise awareness to women soccer. https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1593781678220-SDFDBXB3VOAGTHAM1UHZ/image-asset.jpeg portfolio - Boticário Films https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1588880399474-SD35R01S8P91H25HAQ3F/image-asset.jpeg portfolio - Once Upon an Adoption http://www.fabiocerdeira.com/about daily 0.75 2020-04-16 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1457628121156-HLVU9KF1RLEAKPFCUVWL/image-asset.jpeg About http://www.fabiocerdeira.com/about-1 daily 0.75 2024-10-30 https://images.squarespace-cdn.com/content/v1/56e19fa1746fb963b99a3ae4/1589397025478-U7MXTS5QDBO6IKBLRFM9/Foto+portifa.jpg about http://www.fabiocerdeira.com/contact-1 daily 0.75 2020-04-16